Design has the ability to both obstruct and stimulate success. It is not restricted to building visual appeal only, it is about crafting an experience that influences the whole sensorium.
Let us help you understand this better
Do you remember using a particular toy/ artifact as a child? The mere thought of it takes you back to the streets you played in, that old home and much simpler times, doesn’t it? You know why? Because it wasn’t just a product for you, it was an experience.
This is what good design does: It builds experiences, not just a product.
At its core, design is about enhancing the user’s experience with any product or service. A lot of research, deep thinking and witty strategizing goes into building a hassle-free experience.
The Process
Understand & Define
The Vision
The foremost task is to understand
the intent and impact of your business. This helps in defining the vision and creating a roadmap.
Research & Execute
Studying the market position, competitors and the target audience to understand how value can be created. We follow a human-centered approach to design. Keeping the needs of the enterprise as well as customers in mind, we develop a design that suits the purpose.
Reviews & Revisions
The intent is to make sure that there are no loose ends and the design is perfectly in sync with your vision.
Deliver
At grarri, we treat every business model as a story. The job of design
is to make sure that the story reaches the target audience in the desired manner. It's all about achieving that perfect balance and creating a seamless experience.
